Protect brand value while staying competitive
The challenge
The beauty category faces challenges with authorised vs unauthorised sellers, MAP enforcement, and a high SKU count with frequent new product launches. Price integrity matters for brand perception.
How PryceScan helps
- Monitor specific competitor URLs for authorised retailers
- Set minimum price bounds based on RRP to protect brand value
- Flag unauthorised sellers via international detection
- Track new product launches across the market
Real-world example
A beauty retailer used PryceScan to monitor 800 products across 20 authorised retailers. They identified 15 unauthorised sellers offering below-MAP pricing and worked with brands to enforce distribution agreements.
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