Competitor pricing for grocery and everyday products
The challenge
Grocery and FMCG margins are razor-thin, and major supermarket chains adjust prices frequently. Price perception drives store choice, making competitive pricing critical for both online and in-store channels.
How PryceScan helps
- High-frequency monitoring for fast-moving product categories
- Price tracking across Woolworths, Coles, Amazon Fresh, and specialty grocers
- Position-based rules optimised for commodity categories
- Promotional price detection and historical trend analysis
Real-world example
A specialty grocer tracked 500 pantry staples and cleaning products against Woolworths and Coles pricing. PryceScan identified that they were competitively priced on premium brands but 8-12% above supermarket pricing on commodity items, leading to a targeted price-match strategy on the 50 highest-volume products.
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